College of Business
Opening Minds, Expanding Opportunities.

College of Business
140 7th Avenue South BAY 111
St. Petersburg Florida 33701
Phone: 727-873-4154
Fax: 727-873-4192

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T Ainscough 9 22 10


Thomas Ainscough , Ph.D.
Associate Professor

Contact Information
Office: PNM 101 B
Phone: 727-873-4897
Fax: 727-873-4571


Ph.D., University of Georgia

M.B.A., Idaho State University

B.S., Brigham Young University

Recent Publications

Trocchia, P. J., & Ainscough, T. L. (2012). Consumer attitudes toward RFID tracking in the retail environment. Review of Business Information Systems Journal, 16 (2) 67-72. Refereed. Discipline Based.

Ainscough, T. L., Decarlo, T. E., & Trocchia, P. J. (2012). Environmental and societal positioning as sources of competitive advantage in an agricultural firm. Journal of Food Products Marketing, 18 (5) 417-425. Refereed. Discipline Based.

Ainscough, T. L., Trocchia, P. J., & Gum, J. (2009). Consumer rental car choice: Price, agent and brand effects. Journal of Business & Economics Research, 7 (7) 39-48. Refereed. Discipline Based.

Ainscough, T. L., Brody, R. G., & Trocchia, P. J. (2007). Identity theft and consumer reaction to preventative technological innovations. Psychological Reports, 101 (1) 250-258. Refereed. Discipline Based.

Hill, R. P., Felice, W. F., & Ainscough, T. (2007). International human rights and consumer quality of life: An ethical perspective. Journal of Macromarketing, 27 (4) 370-379. Received JMM Best Paper Award for 2007.

Hill, R. P., Ainscough, T., Shank, T., & Manullang, D. (2007). Corporate social responsibility and socially responsible investing: A global perspective. Journal of Business Ethics, 70 (2) 165-174.

Trocchia, P. J., & Ainscough, T. L. (2006). Characterizing consumer concerns about identification technologies. International Journal of Retailing and Distribution Management, 24 (8) 609-620.

Ainscough, T. L. (2005). The effects of brand, agent, and rrice on consumer evaluation of travel services. Journal of Travel and Tourism Marketing, 19 ( 4) 39-48.
Received JTTM Best Paper Award for 2005.

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