College of Business
Opening Minds, Expanding Opportunities.

College of Business
140 7th Avenue South BAY 111
St. Petersburg Florida 33701
Phone: 727-873-4154
Fax: 727-873-4192

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Karin Braunsberger, Ph.D.


Contact Information
Office: PNM 105 B
Phone: 727-873-4082
Fax: 727-873-4571


Ph.D., Marketing University of Texas, Arlington

M.B.A., International Marketing, University of Texas, Arlington

M.A., English, Johann Wolfgang Goethe Universitaet

Awards and Recognition

Chancellor's Award for Excellence in Research & Creative Scholarship - 2009
College of Business Teaching Excellence Award - 2008
Bank of America Endowed Professor - 2007-2008
College of Business Researcher of the Year & Corporate Social Responsibility Award - 2006

Recent Publications


Braunsberger, K. (Accepted 2013). The impact of animal welfare advertising on opposition to the Canadian seal hunt and willingness to boycott the Canadian Seafood Industry. Anthrozoos. Refereed. Discipline Based.

Braunsberger, K., & Flamm, R. O. (2013). A mission of civic engagement: Undergraduate students working with nonprofit organizations and public sector agencies to enhance societal wellbeing. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 24 (1) 1-31. Refereed. Learning and Pedagogy.

Braunsberger, K., & Trocchia, P. J. (2011). Sociological factors influencing high-risk physical activities among adults: A conceptual analysis. Marketing Management Journal, 21 (1) 180-194. Refereed. Discipline Based.

Braunsberger, K., & Buckler, R. B. (2011). What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott. Journal of Business Research, 64 (2011) 96-102. Refereed. Discipline Based.

Braunsberger, K., & Buckler, R. B. (2009). Consumers on a mission to force a change in public policy: A qualitative study of the ongoing Canadian seafood boycott. Business and Society Review, 114 (4) 457-489. Refereed. Discipline Based.

Braunsberger, K., & Gates, R. (2009). Developing inventories for satisfaction and likert scales in a service environment. Journal of Services Marketing, 23 (4) 219-225. Refereed. Discipline Based.

Braunsberger, K., Buckler, R. B., & Luckett, M. (2008). Dimensions of total product knowledge in hospital environments. Journal of Services Marketing, 22 (7) 505-519. Refereed. Discipline Based.

Braunsberger, K. (2007). The founding of a nonprofit organization as a teaching/learning experience: A case study in service learning. Journal of Nonprofit and Public Sector Marketing, 18 (1) 21-36. Reefereed. Learning and Pedagogy.

Braunsberger, K., Wybenga, H., & Gates, R. (2007). A comparison of reliability between telephone and web based surveys. Journal of Business Research, 60 (7) 758-764. Refereed. Discipline Based.

Braunsberger, K., Buckler, R. B, & Ortinau, D. (2005). Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency among independent raters and original subject raters. Journal of the Academy of Marketing Science, 33 (4) 620-632.

Braunsberger, K., Lucas, L., & Roach, D. (2005). Evaluating the efficacy of credit card regulation: An elaboration likelihood model approach. International Journal of Bank Marketing, 23 (3) 237-254.


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