College of Business
Opening Minds, Expanding Opportunities.

College of Business
140 7th Avenue South BAY 111
St. Petersburg Florida 33701
Phone: 727-873-4154
Fax: 727-873-4192

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Philip Trocchia, Ph.D.
Associate Professor

Contact Information
Office:COQ 236 C
Phone: 727-873-4898
Fax: 727-873-4571


Ph.D., Marketing, University of Alabama

M.B.A., Marketing, Michigan State University

B.S., Industrial Administration, GMI Engineering & Management Institute

Awards and Recognition

Bank of American Endowed Professor - 2012-2013
Bank of American Endowed Professor - 2011-2012
Chancellor's Award for Teaching Excellence - 2010
College of Business Teaching Excellence Award - 2010

Recent Publications

Segrest, S., Trocchia, P., & Jackson, M.J. (2013). Ability to differentiate and its impact on employment interview decision-making. Journal of Management and Marketing Research, 12 (1) 1-13. Refereed. Discipline Based.

Trocchia, P. J., & Luckett, M. (2013). Transitory bias as a source of customer dissatisfaction: An exploratory investigation, 12 (1) 32-41. Journal of Consumer Behavior. Refereed. Discipline Based.

Trocchia, P. J., Finney, R. Z., & Finney, T. G. (2013). Effectiveness of relationship marketing tactics in a university setting. Journal of College Teaching & Learning, 10 (1) 29-38. Refereed. Discipline Based.

Ainscough, T. L., Decarlo, T. E., & Trocchia, P. J. (2012). Environmental and societal positioning as sources of competitive advantage in agricultural firms. Journal of Food Products Marketing, 18 (5) 417-425. Refereed. Discipline Based.

Trocchia, P. J., & Ainscough, T. L. (2012). Consumer attitudes toward RFID tracking in the retail environment. Review of Business Information Systems Journal, 16 (2) 67-72. Refereed. Discipline Based.

Smothers, J., Bing, M. N., White, D., Trocchia, P. J., & Absher, K. (2011). From the follwer's viewpoint: A configuration approach to the ideal academic leader. Journal of Leadership & Organizational Studies, 18 (3) 293-307. Refereed. Discipline Based.

Braunsberger, K. & Trocchia, P. J. (2011). Sociological factors influencing high-risk physical activities among adults: A conceptual analysis. Marketing Management Journal, 21 (1) 180-194. Refereed. Discipline Based.

Ainscough, T. L., Trocchia, P. J., & Gum, J. R. (2009). Consumer rental car choice: Price, agent, and brand effects. Journal of Business Economics Research, 7 (7) 39-48. Refereed. Discipline Based.

Trocchia, P. J., & Langan, R. J. (2009). A closer look at college football spectators. Journal of Business for Entrepreneurs, 2009 (4) 60-78. Refereed. Discipline Based.

Ainscough, T. L., Brody, R. G., & Trocchia, P. J. (2007). Identity theft and consumers' reaction to preventive technological innovations. Psychological Reports, 101 (1) 250-258. Refereed. Discipline Based.

Trocchia, Philip J., Swanson, D. L., & Orlitzky, M. (2007). Digging deeper: The laddering interview, a tool for surfacing values. Journal of Management Education, 31 (5) 713-729. Refereed. Learning and Pedagogy.

Trocchia, Philip J., Beatty, S. E., & Hill, W. W. (2006). A typology of motor vehicle consumers using motives for leasing versus financing. Journal of Consumer Behaviour, 5 (4) 304-316.

Trocchia, P. J., & Ainscough, T. L. (2006). Characterizing consumer concerns about identification technology. International Journal of Retail & Distribution Management, 34 (8)609-620.


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