College of Business
Opening Minds, Expanding Opportunities.

College of Business
140 7th Avenue South BAY 111
St. Petersburg Florida 33701
Phone: 727-873-4154
Fax: 727-873-4192

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Alison Watkins , Ph.D.
Associate Dean for Graduate & Certificate Programs
Associate Professor
Information Systems & Decision Sciences

Contact Information
Office: TER 200
Phone: 727-873-4086
Fax: 727-873-4192


Ph.D., University of Plymouth

M.S., University of Plymouth

B.S., Babson College


Recent Publications

Watkins, A. (2013). GA-based path planning for mobile robots: An empirical evaluation of seven techniques. Journal of Computers, 8 (9) 1912-1922. Refereed. Discipline Based.

Hill, R. P., & Watkins, A. (2011). Morality in marketing: Oxymoron or good business practice? Journal of Business Research, 64 (8) 922-927. Refereed. Discipline Based.

Cassill, D. L., Hardisty, B., & Watkins, A. (2010). A 4-D natural selection model illuminates the enigma of altruism in the Shedao Pit Viper. Journal of Bioeconomics, 13 (1) 17-29. Refereed. Discipline Based.

Cassill, D., & Watkins, A. (2010). The evolution of cooperative hierarchies through natural selection processes. Journal of Bioeconomics, 12 (1) 29-42. Refereed. Discipline Based.

Hill, R. P., & Watkins, A. (2009). The profit implications of altruistic versus egoistic orientations for business-to-business exchanges. International Journal of Research in Marketing, 26 (1) 52-59. Refereed. Discipline Based.

Watkins, A., & Hill, R. P. (2009). A simulation of business-to-business decision making in a relationship marketing context. Industrial Marketing Management, 38 (2009) 994-1005. Refereed. Discipline Based.

Watkins, A., & Hufnagel, E. (2007). Video vignettes: Teaching computer programming to the MTV generation. Decision Science Journal of Innovative Education, 5 (2). Refereed. Learning and Pedagogy.

Hill, R. , & Watkins, A. (2007). A simulation of moral behavior within marketing exchange relationships. Journal of the Academy of Marketing Science, 35 (3) 417-429. Refereed. Discipline Based.


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